Introduction
Marketing is pervasive in our society and its
philosophy, principles, and techniques are
applicable to every conceivable type of
organization. Several decades ago, Marketing
career opportunities were found in organizations
such as manufacturers, retailers, wholesalers,
consulting firms, and advertising agencies.
Today, opportunities can also be found in many
types of non-profit organizations, such as:
hospitals, financial institutions, local
authorities, government organizations, museums,
sport programs, charities, the hospitality and
tourism industry, and education.
Marketing is the process through which
organizations discover and study the needs of
the target customers and design, price, promote
and distribute goods, services, and ideas that
satisfy these needs.
The Marketing major prepares students to
practice marketing in today’s highly dynamic and
challenging environments. Specifically, the
program covers a wide range of subjects needed
for successful management such as: consumer
behavior, product promotion, sales and sales
management, marketing channels, global
marketing, marketing research, direct marketing
and Internet marketing, services marketing, and
marketing for non-profit organizations. In
addition to these subjects, students majoring in
marketing need to be familiar with such
disciplines as psychology, sociology,
quantitative analysis, accounting, economics,
and communication. A co-op program in marketing
provides students with an opportunity to obtain
career-related job experience through full or
part time employment in real business
institutions. The Marketing curriculum is
designed with these needs in mind.
Objectives
The primary objectives of the Bachelor of
Science in Marketing Program are:
- To provide students with an understanding of
the basic and evolving concepts of marketing
with specific emphasis on emerging techniques
and technologies.
- To equip students with sufficient skills for
innovative marketing in a highly competitive
environment.
- To develop the knowledge, skills and
competence required for the administration of
the marketing activities of a business firm.
- To help students develop their communication
and interpersonal skills, encourage the spirit
of teamwork and sharpen their analytical and
problem solving skills and intellectual
abilities.
- To provide students with the necessary
background in marketing and other related
disciplines to prepare them for the pursuit of
graduate studies.
Career Opportunities
The graduates of this program are expected to
find employment in the following working areas:
- Positions in marketing, sales and purchasing
departments in all types of organizations.
- Marketing specialists, marketing information
and research specialists, and consumer analysts.
- Merchandising, distribution and brand
management.
- Positions in advertising and public relations
departments in all types of organizations.
- Positions in government organizations such as
service ministries to market ideas and programs
and plan and execute such plans.
- Consultancy and teaching positions in public
and private institutions.
Graduation Requirements: The College of Business Administration offers a flexible curriculum that
leads to a Bachelor of Science degree in
Marketing. Students seeking a degree in this
field are required to take a minimum of 135
semester hours from the framework of courses
that are prescribed by the Department. The
expected duration of the program is eight
semesters.
