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Bachelor of Science in Marketing (BSM)
 

Marketing is pervasive in our society and its philosophy, principles, and techniques are applicable to every conceivable type of organization. Several decades ago, Marketing career opportunities were found in organizations such as manufacturers, retailers, wholesalers, consulting firms, and advertising agencies. Today, opportunities can also be found in many types of non-profit organizations, such as: hospitals, financial institutions, local authorities, government organizations, museums, sport programs, charities, the hospitality and tourism industry, and education.
Marketing is the process through which organizations discover and study the needs of the target customers and design, price, promote and distribute goods, services, and ideas that satisfy these needs.
The Marketing major prepares students to practice marketing in today’s highly dynamic and challenging environments. Specifically, the program covers a wide range of subjects needed for successful management such as: consumer behavior, product promotion, sales and sales management, marketing channels, global marketing, marketing research, direct marketing and Internet marketing, services marketing, and marketing for non-profit organizations. In addition to these subjects, students majoring in marketing need to be familiar with such disciplines as psychology, sociology, quantitative analysis, accounting, economics, and communication. A co-op program in marketing provides students with an opportunity to obtain career-related job experience through full or part time employment in real business institutions. The Marketing curriculum is designed with these needs in mind.

Objectives:

 The primary objectives of the Bachelor of Science in Marketing Program are:
- To provide students with an understanding of the basic and evolving concepts of marketing with specific emphasis on emerging techniques and technologies.
- To equip students with sufficient skills for innovative marketing in a highly competitive environment.
- To develop the knowledge, skills and competence required for the administration of the marketing activities of a business firm.
- To help students develop their communication and interpersonal skills, encourage the spirit of teamwork and sharpen their analytical and problem solving skills and intellectual abilities.
- To provide students with the necessary background in marketing and other related disciplines to prepare them for the pursuit of graduate studies.

Admission (Click HERE to view admission procedures for undergraduate degrees)

Graduation Requirements:



The Structure of the Marketing Program (Overview)

To obtain a BS in Marketing, a student is required to complete 135 credit hours of course work. These credit hours are as follows:

  The Marketing Program according to major disciplines
  note: ***=xxx 4. Marketing Electives. The Choose 4 courses (12 hours) in Marketing from the following list:
MKT 470: at least 15 credits in Marketing. MKT 490: requires Department consent + at least 15 credits in Marketing.

MKT 499: requires Department consent + at least 15 credits in Marketing. Marketing Major Suggested Study Plan note: ***=xxx
  The Fourth Year Course Sequence For Those Electing The Co-OP Option (Currently Not Offered)
The Fourth Year Course Sequence For Those Electing The Co-Op Option
Note: The 10 hours required for the Co-Op in Marketing will be counted in lieu of: * 3 hours of MKT 490 - Internship in Marketing plus, * 3 hours of MKT 499 - Senior Project in Marketing plus, * 3 hours of MKT *** - Marketing elective-4 plus, * 1 hour of Non-Business Elective (Non-Business elective hours become 11 hours). Marketing Program Total 135 Credit Hours

Fees & Tuition (Click HERE to view fees & tuition page for undergraduate degrees)