PSU Faculty Profiles

Lecturer (Marketing)

02/03/2005 - 10/27/2021 Bahauddin Zakariya University Multan,Pakistan

Visiting Senior Lecturer (School of Business Management)

08/16/2015 - 05/21/2017 Universiti Utara Malaysia Sintok, Kedah,Malaysia

Assistant Professor (Marketing)

10/28/2021 - 03/26/2023 Bahauddin Zakariya University Multan,Pakistan

Associate Professor (Marketing)

03/27/2023 - 08/31/2024 Bahauddin Zakariya University Multan,Pakistan

Associate Professor (Marketing)

09/01/2024 - 04/20/2025 Prince Sultan University Riyadh,Saudi Arabia

Muhammad Azam Khan Azam Khan M.,Ghulam Sarwar Sarwar G.,Muhammad Haroon Hafeez Hafeez M.H.,Himayatullah Khan Khan H.,Haseeb Ur Rahman Ur Rahman H.

Natural Resources Forum 2024-11-01,
The nexus of research and development investment, financial development, energy use, and environmental degradation in Asian economies

Hamid Mahmood Gelaidan Gelaidan H.M.,Abdullah Al-Swidi Al-Swidi A.,Muhammad Haroon Hafeez Hafeez M.H.

Sustainability (Switzerland) 2023-07-01,
Studying the Joint Effects of Perceived Service Quality, Perceived Benefits, and Environmental Concerns in Sustainable Travel Behavior: Extending the TPB

Muhammad Haroon Hafeez Hafeez M.H.,Waheed Ali Umrani Umrani W.A.,Mohd Noor Mohd Shariff Shariff M.N.M.,Umair Ahmed Ahmed U.,Uzma Haroon Haroon U., Ramayah Ramayah T.

International Journal of Trade and Global Markets 2023-01-01,
Mediating the impact of innovation on the relationship between branding, organisational learning capability and SMEs performance

Muhammad Azam Azam M.,Mahdiat Mahdiat Mahdiat M.,Muhammad Haroon Hafeez Hafeez M.H.,Baher Bakhtyar Bakhtyar B.

Polish Journal of Sport and Tourism 2022-03-01,
Investigating the Role of Tourism in Economic Growth: Empirical Evidence from Pakistan

Muhammad Abid Saleem Saleem M.A.,Rao Akmal Ali Ali R.A.,Syed Noman Ali Shah Shah S.N.A.,Sadaf Zahra Zahra S.,Muhammad Haroon Hafeez Hafeez M.H.,Ninh Nguyen Nguyen N.

Journal of Advanced Transportation 2021-01-01,
Psychological Drivers of Alternative Fuel Vehicles' Adoption and Ecologically Responsible Use

Muhammad Azam Azam M.,Md Mahmudul Alam Alam M.M.,Muhammad Haroon Hafeez Haroon Hafeez M.

Journal of Cleaner Production 2018-07-20,
Effect of tourism on environmental pollution: Further evidence from Malaysia, Singapore and Thailand

Halilu Bello Rogo Rogo H.B.,Mohd Noor Mohd Shariff Shariff M.N.M.,Muhammad Haroon Hafeez Hafeez M.H.

International Journal of Supply Chain Management 2018-01-01,
Investigating the effect of entrepreneurship development on the relationship between market orientation, total quality management and SMEs performance in Kano

Abdullah Al-Swidi Al-Swidi A.,Sheikh Mohammed Rafiul Huque Huque S.M.R.,Muhammad Haroon Hafeez Hafeez M.H.,Mohd Noor Mohd Shariff Shariff M.N.M.

British Food Journal 2014-01-01,
The role of subjective norms in theory of planned behavior in the context of organic food consumption

Muhammad Haroon Hafeez Hafeez M.H.,Mohd Noor Mohd Shariff Shariff M.N.M.,Halim Bin Mad Lazim Lazim H.B.M.

Entrepreneurship Vision 2020: Innovation, Development Sustainability, and Economic Growth - Proceedings of the 20th International Business Information Management Association Conference, IBIMA 2013 2013-01-01,
Effect of innovation and relational learning on SME performance in Pakistan