Detailed Structure of the Marketing  Program

1 University Requirements (40 credits).  
2 College Requirements (50 credits).       
3Marketing Major Requirements (45 Credits).
The Marketing major requirements consist of the following: Core courses in marketing (15 hours), internship and senior project programs (6 hours), marketing electives (12 hours) and non-business electives (12 hours).
4Marketing Electives Requirements (12 Credits).

note: ***=xxx
 

Course

Course Title

Credits

MKT      310

Consumer Behavior

3

MKT      320

Promotion Management

3

MKT      340

Marketing Channels

3

MKT      350

Marketing Research

3

MKT      470

Strategic Marketing

3

MKT      490

Internship in Marketing

3

MKT      499

Senior Project in Marketing

3

MKT      ***

Marketing Electives (see # 4 below)

12

 

Marketing Total

33

Electives

Non-Business Electives

12

 

Total

45

 

  4.         Marketing Electives. 

The Choose 4 courses (12 hours) in Marketing from the following list: 

Course

Course Title

Credits

MKT 330

Professional Selling and Sales Mgt.

3

MKT 360

Retail Management

3

MKT 370

Business to Business Marketing

3

MKT 410

Global Marketing

3

MKT 420

Direct Marketing

3

MKT 430

Marketing on the Internet

3

MKT 440

Service Marketing

3

MKT 450

Marketing in Non-Profit Organizations

3

MKT 460

Export Marketing & Management

3

MKT 470: at least 15 credits in Marketing.                                                       

MKT 490: requires Department consent + at least 15 credits in Marketing. 

MKT 499: requires Department consent + at least 15 credits in Marketing.