PSU Faculty Profiles

Assistant Professor

09/05/2016 - 08/31/2018 University of Petroleum and Energy Studies (UPES) Dehradun,India

Imran Khan Khan I.

Journal of Retailing and Consumer Services 2023-11-01,
Customer engagement outcomes in mobile applications: Self-congruence as a moderator

Imran Khan Khan I.,Mobin Fatma Fatma M.

Sustainability (Switzerland) 2023-06-01,
Impact of CSR Authenticity on Brand Advocacy: The Mediating Role of Brand Equity

Imran Khan Khan I.,Mobin Fatma Fatma M.

Sustainability (Switzerland) 2023-05-01,
Does Perceived Sustainability Affect the Customer Responses toward the Brands? Role of Customer Engagement as a Mediator

Mobin Fatma Fatma M.,Imran Khan Khan I.

Sustainability (Switzerland) 2023-05-01,
An Integrative Framework to Explore Corporate Ability and Corporate Social Responsibility Association’s Influence on Consumer Responses in the Banking Sector

Mobin Fatma Fatma M.,Imran Khan Khan I.

Sustainability (Switzerland) 2023-04-01,
How Do Bank Customers’ Perceptions of CSR Influence Marketing Outcomes: Their Trust, Identification, and Commitment?

Mobin Fatma Fatma M.,Imran Khan Khan I.

Sustainability (Switzerland) 2023-04-01,
Impact of CSR on Customer Citizenship Behavior: Mediating the Role of Customer Engagement

Imran Khan Khan I.,Mobin Fatma Fatma M.

Sustainability (Switzerland) 2023-02-01,
CSR Influence on Brand Image and Consumer Word of Mouth: Mediating Role of Brand Trust

Imran Khan Khan I.,Mobin Fatma Fatma M.

Sustainability (Switzerland) 2023-02-01,
Understanding the Influence of CPE on Brand Image and Brand Commitment: The Mediating Role of Brand Identification

Mobin Fatma Fatma M.,Imran Khan Khan I.

Sustainability (Switzerland) 2023-02-01,
Corporate Social Responsibility and Brand Advocacy among Consumers: The Mediating Role of Brand Trust

Raouf Ahmad Rather Rather R.A.,Siddik Bozkurt Bozkurt S.,Imran Khan Khan I.,Tan Vo-Thanh Vo-Thanh T.,Amir Zaib Abbasi Abbasi A.Z.,Tareq Rasul Rasul T.

Journal of Strategic Marketing 2023-01-01,
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis: Investigating the conditional effects of involvement and age

Raouf Ahmad Rather Rather R.A.,Linda D. Hollebeek Hollebeek L.D.,Sandra Maria Correia Loureiro Loureiro S.M.C.,Imran Khan Khan I.,Rajibul Hasan Hasan R.

Journal of Travel Research 2023-01-01,
Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective

Imran Khan Khan I.,Mobin Fatma Fatma M.

Sustainability (Switzerland) 2023-01-01,
Using Netnography to Understand Customer Experience towards Hotel Brands

Mobin Fatma Fatma M.,Imran Khan Khan I.

Sustainability (Switzerland) 2023-01-01,
CSR Influence on Brand Loyalty in Banking: The Role of Brand Credibility and Brand Identification

Amjad Shamim Shamim A.,Jiseon Ahn Ahn J.,Imran Khan Khan I.,Mahmood Shah Shah M.,Muhammad Farrukh Abid Abid M.F.

International Review of Retail, Distribution and Consumer Research 2023-01-01,
Make every interaction count - assessing the role of customers’ self-construal on value co-creation at service encounters

Imran Khan Khan I.,Linda D. Hollebeek Hollebeek L.D.,Mobin Fatma Fatma M.,Jamid Ul Islam Islam J.U.,Raouf Ahmad Rather Rather R.A.,Shadma Shahid Shahid S.,Valdimar Sigurdsson Sigurdsson V.

Journal of Marketing Management 2023-01-01,
Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention

Mobin Fatma Fatma M.,Imran Khan Khan I.,Vikas Kumar Kumar V.,Avinash Kumar Shrivastava Shrivastava A.K.

European Business Review 2022-10-05,
Corporate social responsibility and customer-citizenship behaviors: the role of customer–company identification

Muhammad Farrukh Abid Abid M.F.,Amjad Shamim Shamim A.,Zaheen Khan Khan Z.,Imran Khan Khan I.

Journal of Consumer Behaviour 2022-05-01,
Value creation or value destruction: Conceptualizing the experiential nature of value-in-use

Vikas Kumar Kumar V.,Imran Khan Khan I.,Mobin Fatma Fatma M.,Amrinder Singh Singh A.

Journal of Consumer Marketing 2022-02-09,
Engaging luxury brand consumers on social media

Imran Khan Khan I.

Journal of Retailing and Consumer Services 2022-01-01,
Do brands’ social media marketing activities matter? A moderation analysis

Imran Khan Khan I.,Mobin Fatma Fatma M.

Journal of Destination Marketing and Management 2021-06-01,
Online destination brand experience and authenticity: Does individualism-collectivism orientation matter?

Imran Khan Khan I.,Mobin Fatma Fatma M.,Vikas Kumar Kumar V.,Sara Amoroso Amoroso S.

Marketing Intelligence and Planning 2021-03-08,
Do experience and engagement matter to millennial consumers?

Sara Amoroso Amoroso S.,Simonetta Pattuglia Pattuglia S.,Imran Khan Khan I.

Journal of Marketing Analytics 2021-03-01,
Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix

Muhammad Amin Amin M.,Amjad Shamim Shamim A.,Zulkipli Ghazali Ghazali Z.,Imran Khan Khan I.

Journal of Retailing and Consumer Services 2021-01-01,
Employee Motivation to Co-Create Value (EMCCV): Construction and Validation of Scale

Imran Khan Khan I.,Linda D. Hollebeek Hollebeek L.D.,Mobin Fatma Fatma M.,Jamid Ul Islam Islam J.U.,Iivi Riivits-Arkonsuo Riivits-Arkonsuo I.

Journal of Retailing and Consumer Services 2020-11-01,
Customer experience and commitment in retailing: Does customer age matter?

Jamid Ul Islam Islam J.U.,Shadma Shahid Shahid S.,Aaleya Rasool Rasool A.,Zillur Rahman Rahman Z.,Imran Khan Khan I.,Raouf Ahmad Rather Rather R.A.

International Journal of Bank Marketing 2020-08-19,
Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory

Imran Khan Khan I.,Mobin Fatma Fatma M.,Amjad Shamim Shamim A.,Yatish Joshi Joshi Y.,Zillur Rahman Rahman Z.

International Journal of Hospitality Management 2020-08-01,
Gender, loyalty card membership, age, and critical incident recovery: Do they moderate experience-loyalty relationship?

Mobin Fatma Fatma M.,Andrea Perez Ruiz Ruiz A.P.,Imran Khan Khan I.,Zillur Rahman Rahman Z.

International Journal of Organizational Analysis 2020-04-22,
The effect of CSR engagement on eWOM on social media

Imran Khan Khan I.,Linda D. Hollebeek Hollebeek L.D.,Mobin Fatma Fatma M.,Jamid Ul Islam Islam J.U.,Zillur Rahman Rahman Z.

Journal of Services Marketing 2020-04-15,
Brand engagement and experience in online services

Mobin Fatma Fatma M.,Imran Khan Khan I.,Zillur Rahman Rahman Z.,Andrea Pérez Perez A.

Journal of Product and Brand Management 2020-01-01,
The sharing economy: the influence of perceived corporate social responsibility on brand commitment

Mobin Fatma Fatma M.,Imran Khan Khan I.

Total Quality Management and Business Excellence 2020-01-01,
An investigation of consumer evaluation of authenticity of their company's CSR engagement

Mobin Fatma Fatma M.,Imran Khan Khan I.,Zillur Rahman Rahman Z.

Social Responsibility Journal 2019-09-27,
Striving for legitimacy through CSR: an exploration of employees responses in controversial industry sector

Jamid Ul Islam Islam J.U.,Linda D. Hollebeek Hollebeek L.D.,Zillur Rahman Rahman Z.,Imran Khan Khan I.,Aaleya Rasool Rasool A.

Journal of Retailing and Consumer Services 2019-09-01,
Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences

Imran Khan Khan I.,Mobin Fatma Fatma M.

International Journal of Business Excellence 2019-01-01,
Connecting the dots between CSR and brand loyalty: The mediating role of brand experience and brand trust

Mobin Fatma Fatma M.,Imran Khan Khan I.,Zillur Rahman Rahman Z.

Asia Pacific Journal of Marketing and Logistics 2018-01-01,
CSR and consumer behavioral responses: the role of customer-company identification

Imran Khan Khan I.,Mobin Fatma Fatma M.

Journal of Brand Management 2017-10-01,
Antecedents and outcomes of brand experience: An empirical study

Imran Khan Khan I., Rahman Rahman Z.

Cornell Hospitality Quarterly 2017-05-01,
Brand Experience Anatomy in Hotels: An Interpretive Structural Modeling Approach

Imran Khan Khan I.,Zillur Rahman Rahman Z.

Service Science 2017-03-01,
Brand experience and emotional attachment in services: The moderating role of gender

Imran Khan Khan I.,Zillur Rahman Rahman Z.

International Journal of Contemporary Hospitality Management 2017-01-01,
Development of a scale to measure hotel brand experiences

Imran Khan Khan I.,Zillur Rahman Rahman Z.

Journal of Product and Brand Management 2016-08-15,
Retail brand experience: scale development and validation

Mobin Fatma Fatma M.,Imran Khan Khan I.,Zillur Rahman Rahman Z.

European Business Review 2016-08-08,
The effect of CSR on consumer behavioral responses after service failure and recovery

Imran Khan Khan I.,Zillur Rahman Rahman Z.,Mobin Fatma Fatma M.

Marketing Intelligence and Planning 2016-08-01,
The concept of online corporate brand experience: an empirical assessment

Imran Khan Khan I.,Zillur Rahman Rahman Z.

International Journal of Retail and Distribution Management 2016-06-13,
E-tail brand experience’s influence on e-brand trust and e-brand loyalty: The moderating role of gender

Mobin Fatma Fatma M.,Zillur Rahman Rahman Z.,Imran Khan Khan I.

Journal of Hospitality and Tourism Management 2016-06-01,
Measuring consumer perception of CSR in tourism industry: Scale development and validation

Mobin Fatma Fatma M.,Imran Khan Khan I.,Zillur Rahman Rahman Z.

Journal of Product and Brand Management 2016-01-01,
How does corporate association influence consumer brand loyalty? Mediating role of brand identification

Imran Khan Khan I.,Zillur Rahman Rahman Z.,Mobin Fatma Fatma M.

International Journal of Bank Marketing 2016-01-01,
The role of customer brand engagement and brand experience in online banking

Mobin Fatma Fatma M.,Zillur Rahman Rahman Z.,Imran Khan Khan I.

International Journal of Bank Marketing 2015-09-07,
Building company reputation and brand equity through CSR: the mediating role of trust

Imran Khan Khan I.,Zillur Rahman Rahman Z.

Journal of Retailing and Consumer Services 2015-01-01,
Brand experience anatomy in retailing: An interpretive structural modeling approach

Imran Khan Khan I.,Zillur Rahman Rahman Z.

Management and Labour Studies 2014-08-01,
Influence of Experiential Marketing on Customer Purchase Intention: A Study of Passenger Car Market