Dr. Husam Ahmad Kokash
Chair, Dept. of MarketingBusiness Administration - Marketing - CBA
College of Business Administration 8978 hkokash@psu.edu.sa
RECENT COURSES
MKT460
Export Marketing and Management
MKT340
Marketing Channels
MKT470
Strategic Marketing
MKT410
Global Marketing
MKT330
Professional Selling and Sales Management
MKT430
Marketing on the Internet
MKT370
Business-to-Business Marketing
MKT420
Direct Marketing
MKT320
Promotion Management
MKT492
Cooperative Education
ELE109
Public Relations
MKT310
Consumer Behavior
MKT450
Marketing in Non-Profit Organizations
MKT301
Principles of Marketing
MKT440
Service Marketing
MKT350
Marketing Research
SEMESTER COURSES
MKT430
Marketing on the Internet
MKT492
Cooperative Education
EDUCATION
BACHELOR / 1998
Applied Science University Amman , Jordan
MASTER / 2003
University of Malaga Malaga , Spain
DOCTORATE / 2006
University of Malaga Malaga , Spain
EXPERIENCE
2007 - 2009
Amman
Chair, Department of Marketing
09/02/2007 - 08/31/2009 Al-Ahliyya Amman University Amman,Jordan
2013 - 2017
Riyadh
Chair, Department of Marketing
09/01/2013 - 08/31/2017 Prince Sultan University Riyadh,Saudi Arabia
2017 - 2021
Amman
Vice-Dean for Q.A & Accreditation at the AAU Business School
10/01/2017 - 08/31/2021 Al-Ahliyya Amman University Amman,Jordan
PROFESSIONAL SOCIETY
ARAB TRAINERS UNION (AUT)
JORDAN
ARAB ORGANIZATION FOR QUALITY ASSURANCE IN EDUCATION (AROQA)
JORDAN
PUBLICATIONS
2023-03-01
journal
Ahmad Al Adwan Al Adwan A.,Husam Kokash Kokash H.,Raed Al Adwan Al Adwan R.,Amira Khattak Khattak A.
International Journal of Data and Network Science 2023-03-01,
Data analytics in digital marketing for tracking the effectiveness of campaigns and inform strategy
2023-01-01
journal
Maen F. Nsour Nsour M.F.,Samer A.M. AL-Rjoub AL-Rjoub S.A.M.,Mohammad Tayeh Tayeh M.,Husam Kokash Kokash H.
Insurance Markets and Companies 2023-01-01,
Factors and issues affecting electronic insurance adoption in an emerging market
2021-01-01
journal
Rasha Qawasmeh Qawasmeh R.,Husam Kokash Kokash H.,Jamal Ahmed Al-Douri Al-Douri J.A.
Journal of Legal, Ethical and Regulatory Issues 2021-01-01,
Effect of destination brand quality on students’ decision on determining a country of their study: A case of international students at Jordanian Private Universities
2020-01-01
journal
Ahmad Samed Al-Adwan Al-Adwan A.S.,Husam Kokash Kokash H.,Ahmad Al Adwan Al Adwan A.,Alaa Alhorani Alhorani A.,Husam Yaseen Yaseen H.
International Journal of Electronic Marketing and Retailing 2020-01-01,
Building customer loyalty in online shopping: The role of online trust, online satisfaction and electronic word of mouth
2019-05-01
journal
Ahmad Samed Al-Adwan Al-Adwan A.S.,Husam Kokash Kokash H.
Journal of Theoretical and Applied Electronic Commerce Research 2019-05-01,
The driving forces of facebook social commerce
2016-02-08
journal
Patricia P. Iglesias-Sánchez Iglesias-Sanchez P.P.,Carmen Jambrino-Maldonado Jambrino-Maldonado C.,Antonio Peñafiel Velasco Velasco A.P.,Husam Kokash Kokash H.
Education and Training 2016-02-08,
Impact of entrepreneurship programmes on university students