PSU Faculty Profiles


Eng. Mohamed AbdulMalik

Dr. Husam Ahmad Kokash

Chair, Dept. of Marketing

Business Administration - Marketing - CBA


College of Business Administration 8978 hkokash@psu.edu.sa

RECENT COURSES

No Recent Courses found.

SEMESTER COURSES

No Semester Courses found.

EDUCATION

No Education found.

EXPERIENCE

No Experience found.

PROFESSIONAL SOCIETY

No Professional Society!!!

PUBLICATIONS

2025-05-01

journal

Syed Shah Alam Alam S.S.,Husam Ahmad Kokash Kokash H.A.,Mst. Nilufar Ahsan Ahsan M.N.,Saif Ahmed Ahmed S.

International Journal of Hospitality Management 2025-05-01,
Relationship between technology readiness, AI adoption and value creation in hospitality industry: Moderating role of technological turbulence

2025-03-01

journal

Syed Shah Alam Alam S.S.,Mst. Nilufar Ahsan Ahsan M.N.,Husam Ahmad Kokash Kokash H.A.,Saif Ahmed Ahmed S.,Wu Di Di W.

Journal of Remanufacturing 2025-03-01,
Remanufactured consumer goods buying intention in circular economy: Insight of value-belief-norm theory, self-identity theory

2025-01-01

journal

Syed Shah Alam Alam S.S.,Mst. Nilufar Ahsan Ahsan M.N.,Husam Ahmad Kokash Kokash H.A.,Saif Ahmed Ahmed S.

Journal of Hospitality Marketing and Management 2025-01-01,
Live streaming characteristics, motivational factors, trust and impulsive hotel booking intention: mediating role of customer engagement and moderating role of time pressure

2025-01-01

journal

Syed Shah Alam Alam S.S.,I. M. M. Serajul Haque Haque I.M.M.S.,Husam Ahmad Kokash Kokash H.A.,Saif Ahmed Ahmed S.,Mst. Nilufar Ahsan Ahsan M.N.

Circular Economy and Sustainability 2025-01-01,
Drivers of Waste Separation Behavior in Urban Bangladesh: Leveraging Social Norms and Environmental Awareness for Circular Economy Success

2025-01-01

journal

Saif Ahmed Ahmed S.,Nilufar Ahsan Ahsan N.,Syed Shah Alam Alam S.S.,Husam Ahmad Kokash Kokash H.A.

Circular Economy and Sustainability 2025-01-01,
Advancing Circular Economy Implementation in Malaysian SMEs: The Role of Financial Resources, Operational Alignment, and Absorptive Capacity

2024-11-01

other

Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Husam Ahmad Kokash Kokash H.A.,Nik Mohd Hazrul Nik Hashim Hashim N.M.H.N.

Journal of Remanufacturing 2024-11-01,
Correction to: Application of TPB-SOR theory on remanufactured product buying intention among Malaysian consumers: mediation of TPB constructs and functional value (Journal of Remanufacturing, (2024), 14, 1, (125-154), 10.1007/s13243-024-00136-5)

2024-09-01

journal

Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Mst. Nilufar Ahsan Ahsan M.N.,Husam Ahmad Kokash Kokash H.A.

Circular Economy and Sustainability 2024-09-01,
Circular Economy Practices and Sustainable Performance of the Textile and Apparel Industry: The Roles of Corporate Environmental Ethics and Green Self-efficacy

2024-08-01

other

Syed Shah Alam Shah Alam S.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Kokash H.A.

Education and Information Technologies 2024-08-01,
Correction to: Interplay of perceived organizational and external e-readiness in the adoption and integration of augmented reality and virtual reality technologies in Malaysian higher education institutions (Education and Information Technologies, (2024), 29, 11, (13735-13761), 10.1007/s10639-023-12428-7)

2024-08-01

journal

Syed Shah Alam Alam S.S.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Kokash H.A.

Education and Information Technologies 2024-08-01,
Interplay of perceived organizational and external e-readiness in the adoption and integration of augmented reality and virtual reality technologies in Malaysian higher education institutions

2024-06-01

journal

Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Kokash H.A.,Amira Khattak Khattak A.

Circular Economy and Sustainability 2024-06-01,
Towards a Circular Economy: Cleaner Production Technology Adoption Among Small and Medium Enterprises in an Emerging Economy

2024-05-01

journal

Syed Shah Alam Shah Alam S.,Saif Ahmed Ahmed S.,Husam Ahmad Kokash Ahmad Kokash H.,Md. Shahed Mahmud Shahed Mahmud M.,Sadia Zafrin Sharnali Zafrin Sharnali S.

Electronic Commerce Research and Applications 2024-05-01,
Utility and hedonic perception- Customers’ intention towards using of QR codes in mobile payment of Generation Y and Generation Z

2024-03-01

journal

Syed Shah Alam Alam S.S.,Mohammad Masukujjaman Masukujjaman M.,Husam Ahmad Kokash Kokash H.A.,Nik Mohd Hazrul Nik Hashim Hashim N.M.H.N.

Journal of Remanufacturing 2024-03-01,
Application of TPB-SOR theory on remanufactured product buying intention among Malaysian consumers: mediation of TPB constructs and functional value

2024-01-01

journal

Syed Shah Alam Shah Alam S.,Mst. Nilufar Ahsan Ahsan M.N.,Mohammad Masukujjaman Masukujjaman M.,Husam Ahmad Kokash Kokash H.A.,Saif Ahmed Ahmed S.

Journal of Quality Assurance in Hospitality and Tourism 2024-01-01,
Adoption of Big Data Analytics and Artificial Intelligence Among Hospitality and Tourism Companies: Perceive Performance Perspective

2024-01-01

journal

Syed Shah Alam Alam S.S.,Nilufar Ahsan Ahsan N.,Husam Ahmad Kokash Kokash H.A.,Shafiul Alam Alam S.,Saif Ahmed Ahmed S.

Information Security Journal 2024-01-01,
A students’ behaviors in information security: Extension of Protection Motivation Theory (PMT)

2024-01-01

journal

Syed Alam Alam S.,Siti Abdullah Abdullah S.,Husam Kokash Kokash H.,Saif Ahmed Ahmed S.,Nor Omar Omar N.

Journal of Decision Systems 2024-01-01,
Consumer’s acceptance of retail service robots: mediating role of pleasure and arousal

2024-01-01

journal

Husam Ahmad Kokash Kokash H.A.,Syed Shah Alam Shah Alam S.,Saif Ahmed Ahmed S.,Amira Naqeeb Khattak Khattak A.N.,Beenish Tariq Tariq B.

Journal of Quality Assurance in Hospitality and Tourism 2024-01-01,
Using Virtual Reality in Tourism Destination Decision: A Young Saudi Tourists’ Perspective with Habit is a Mediator

2023-03-01

journal

Ahmad Al Adwan Al Adwan A.,Husam Kokash Kokash H.,Raed Al Adwan Al Adwan R.,Amira Khattak Khattak A.

International Journal of Data and Network Science 2023-03-01,
Data analytics in digital marketing for tracking the effectiveness of campaigns and inform strategy

2023-01-01

journal

Maen F. Nsour Nsour M.F.,Samer A.M. AL-Rjoub AL-Rjoub S.A.M.,Mohammad Tayeh Tayeh M.,Husam Kokash Kokash H.

Insurance Markets and Companies 2023-01-01,
Factors and issues affecting electronic insurance adoption in an emerging market

2021-01-01

journal

Rasha Qawasmeh Qawasmeh R.,Husam Kokash Kokash H.,Jamal Ahmed Al-Douri Al-Douri J.A.

Journal of Legal, Ethical and Regulatory Issues 2021-01-01,
Effect of destination brand quality on students’ decision on determining a country of their study: A case of international students at Jordanian Private Universities

2020-01-01

journal

Ahmad Samed Al-Adwan Al-Adwan A.S.,Husam Kokash Kokash H.,Ahmad Al Adwan Al Adwan A.,Alaa Alhorani Alhorani A.,Husam Yaseen Yaseen H.

International Journal of Electronic Marketing and Retailing 2020-01-01,
Building customer loyalty in online shopping: The role of online trust, online satisfaction and electronic word of mouth

2019-05-01

journal

Ahmad Samed Al-Adwan Al-Adwan A.S.,Husam Kokash Kokash H.

Journal of Theoretical and Applied Electronic Commerce Research 2019-05-01,
The driving forces of facebook social commerce

2016-02-08

journal

Patricia P. Iglesias-Sánchez Iglesias-Sanchez P.P.,Carmen Jambrino-Maldonado Jambrino-Maldonado C.,Antonio Peñafiel Velasco Velasco A.P.,Husam Kokash Kokash H.

Education and Training 2016-02-08,
Impact of entrepreneurship programmes on university students

INTERESTS

Technology related marketing, Service Quality, Tourism Destination Marketing, Customer Satisfaction