Structure of the Program

Structure of the Program

The Marketing undergraduate program has three components:

University Requirements

23 Credits

College Requirements

61 Credits

Program Requirements

40 Credits

Non-Business Electives

11 Credits

TOTAL

135 Credits

UNIVERSITY REQUIREMENTS

REQUIRED COURSES IN ENGLISH
COURSE # TITLE CRS
ENG 101 INTENSIVE ENGLISH WRITING 3
PSY 101 INTRODUCTION TO PSYCHOLOGY 3
COM 201 COMMUNICATIONS SKILLS 3
SUBTOTAL 9
REQUIRED COURSES IN ARABIC
COURSE # TITLE CRS
ARAB 101 ARAB WRITING I 2
ARAB 103 ARAB WRITING II 2
ARAB 203 ARAB WRITING III 2
ISC 101 ISLAMIC ETHICS 2
ISC 103 ISLAMIC ECONOMIC SYSTEM 2
ISC 105 HOLY QURAN SCIENCES 2
ISC 203 NEW FINANCIAL TRANSACTIONS 2
SUBTOTAL 14
TOTAL 23

COLLEGE REQUIREMENTS

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GENERAL BUSINESS COURSES
COURSE # TITLE CRS
BUS 101 INTRODUCTION TO BUSINESS 3
ECON 101 MICROECONOMIC ANALYSIS 3
ECON 103 MACROECONOMIC ANALYSIS 3
IS 101 INTRODUCTION TO INFORMATION TECHNOLOGY 2
STAT 271 STATISTICAL ANALYSIS 3
ENG 103 RESEARCH WRITING TECHNIQUES 3
SCI 101 INTRODUCTION TO PHYSICAL SCIENCES 3
STAT 101 INTRODUCTION TO STATISTICS AND PROBABILITY 3
MATH 101 FINITE MATH 3
PE 1xx PHYSICAL EDUCATION 1
PE 1xx PHYSICAL EDUCATION 1
ETHC 301 BUSINESS ETHICS 3
SUBTOTAL 31
FUNDAMENTALS OF BUSINESS
COURSE # TITLE CRS
ACC 111 FOUNDATIONS IN FINANCIAL ACCOUNTING 3
ACC 222 FOUNDATIONS IN MANAGERIAL ACCOUNTING 3
BUS 201 ORGANIZATIONAL BEHAVIOR 3
BUS 231 LEGAL ENVIRONMENT OF BUSINESS 3
BUS 351 INTERNATIONAL BUSINESS 3
BUS 373 MANAGEMENT INFORMATION SYSTEMS 3
BUS 495 STRATEGIC MANAGEMENT 3
CS 202 COMPUTER APPLICATIONS FOR BUSINESS 3
FIN 301 PRINCIPLES OF FINANCE 3
MKT 301 PRINCIPLES OF MARKETING 3
SUBTOTAL 30
COMBINED SUBTOTALS 61

PROGRAM REQUIREMENTS

CO-OP | INTERNSHIP OPTIONS
COURSE # TITLE CRS
MKT 310 CONSUMER BEHAVIOR 3
MKT 320 PROMOTION MANAGEMENT 3
MKT 340 MARKETING CHANNELS 3
MKT 350 MARKETING RESEARCH 3
MKT 470 STRATEGIC MARKETING 3
MKT 492 CO-OP IN MARKETING* [see below] 10
MKT XXX MARKETING ELECTIVE I 3
MKT XXX MARKETING ELECTIVE II 3
MKT XXX MARKETING ELECTIVE III 3
BUS 371 PRODUCTION AND OPERATIONS MANAGEMENT 3
ECON 207 MONEY AND BANKING 3
NBX xxx NON-BUSINESS ELECTIVE I 3
NBX xxx NON-BUSINESS ELECTIVE II 3
NBX xxx NON-BUSINESS ELECTIVE III 3
NBX xxx NON-BUSINESS ELECTIVE IV 2
SUBTOTAL 51
* INTERNSHIP OPTION IN LIEU OF CO-OP
MKT 490 INTERNSHIP IN MARKETING I 4
MKT 499 SENIOR PROJECT IN MARKETING 3
MKT xxx MARKETING ELECTIVE IV 3
NBX xxx NON-BUSINESS ELECTIVE IV (with 3 credits instead of 2 credits) 3
TOTAL 112
MARKETING ELECTIVES
COURSE # TITLE CRS
MKT 330 PROFESSIONAL SELLING AND SALES MANAGEMENT 3
MKT 360 RETAIL MANAGEMENT 3
MKT 370 BUSINESS-TO-BUSINESS MARKETING 3
MKT 410 GLOBAL MARKETING 3
MKT 420 DIRECT MARKETING
MKT 430 MARKETING ON THE INTERNET 3
MKT 440 SERVICE MARKETING 3
MKT 450 MARKETING IN NON-PROFIT ORGANIZATIONS 3
MKT 460 EXPORT MARKETING AND MANAGEMENT 3

*The Internship option is on hold