PSU Faculty Profiles

Asst Professor

12/02/2016 - 12/02/2016 Asia Pacific Institute of Management New Delhi Delhi,India

Asst Professor- Senior scale

01/02/2017 - 08/31/2018 University of Petroleum and Energy Studies Dehradun,India

Asst Professor

10/22/2018 - 10/22/2018 Prince Sultan university Riyadh,Saudi Arabia

Imran Khan Khan I.,Mobin Fatma Fatma M.

Sustainability (Switzerland) 2023-06-01,
Impact of CSR Authenticity on Brand Advocacy: The Mediating Role of Brand Equity

Imran Khan Khan I.,Mobin Fatma Fatma M.

Sustainability (Switzerland) 2023-05-01,
Does Perceived Sustainability Affect the Customer Responses toward the Brands? Role of Customer Engagement as a Mediator

Mobin Fatma Fatma M.,Imran Khan Khan I.

Sustainability (Switzerland) 2023-05-01,
An Integrative Framework to Explore Corporate Ability and Corporate Social Responsibility Association’s Influence on Consumer Responses in the Banking Sector

Mobin Fatma Fatma M.,Imran Khan Khan I.

Sustainability (Switzerland) 2023-04-01,
How Do Bank Customers’ Perceptions of CSR Influence Marketing Outcomes: Their Trust, Identification, and Commitment?

Mobin Fatma Fatma M.,Imran Khan Khan I.

Sustainability (Switzerland) 2023-04-01,
Impact of CSR on Customer Citizenship Behavior: Mediating the Role of Customer Engagement

Imran Khan Khan I.,Mobin Fatma Fatma M.

Sustainability (Switzerland) 2023-02-01,
CSR Influence on Brand Image and Consumer Word of Mouth: Mediating Role of Brand Trust

Imran Khan Khan I.,Mobin Fatma Fatma M.

Sustainability (Switzerland) 2023-02-01,
Understanding the Influence of CPE on Brand Image and Brand Commitment: The Mediating Role of Brand Identification

Mobin Fatma Fatma M.,Imran Khan Khan I.

Sustainability (Switzerland) 2023-02-01,
Corporate Social Responsibility and Brand Advocacy among Consumers: The Mediating Role of Brand Trust

Imran Khan Khan I.,Mobin Fatma Fatma M.

Sustainability (Switzerland) 2023-01-01,
Using Netnography to Understand Customer Experience towards Hotel Brands

Mobin Fatma Fatma M.,Imran Khan Khan I.

Sustainability (Switzerland) 2023-01-01,
CSR Influence on Brand Loyalty in Banking: The Role of Brand Credibility and Brand Identification

Imran Khan Khan I.,Linda D. Hollebeek Hollebeek L.D.,Mobin Fatma Fatma M.,Jamid Ul Islam Islam J.U.,Raouf Ahmad Rather Rather R.A.,Shadma Shahid Shahid S.,Valdimar Sigurdsson Sigurdsson V.

Journal of Marketing Management 2023-01-01,
Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention

Mobin Fatma Fatma M.

Sustainability (Switzerland) 2022-11-01,
Consumer Formation of CSR Image: Role of Altruistic Values

Mobin Fatma Fatma M.,Imran Khan Khan I.,Vikas Kumar Kumar V.,Avinash Kumar Shrivastava Shrivastava A.K.

European Business Review 2022-10-05,
Corporate social responsibility and customer-citizenship behaviors: the role of customer–company identification

Mohammed Sani Abdullahi Abdullahi M.S.,Adams Adeiza Adeiza A.,Fadi Abdelfattah Abdelfattah F.,Mobin Fatma Fatma M.,Olawole Fawehinmi Fawehinmi O.,Osaro Aigbogun Aigbogun O.

Industrial and Commercial Training 2022-09-20,
Talent management practices on employee performance: a mediating role of employee engagement in institution of higher learning: quantitative analysis

Vikas Kumar Kumar V.,Imran Khan Khan I.,Mobin Fatma Fatma M.,Amrinder Singh Singh A.

Journal of Consumer Marketing 2022-02-09,
Engaging luxury brand consumers on social media

Imran Khan Khan I.,Mobin Fatma Fatma M.

Journal of Destination Marketing and Management 2021-06-01,
Online destination brand experience and authenticity: Does individualism-collectivism orientation matter?

Imran Khan Khan I.,Mobin Fatma Fatma M.,Vikas Kumar Kumar V.,Sara Amoroso Amoroso S.

Marketing Intelligence and Planning 2021-03-08,
Do experience and engagement matter to millennial consumers?

Imran Khan Khan I.,Linda D. Hollebeek Hollebeek L.D.,Mobin Fatma Fatma M.,Jamid Ul Islam Islam J.U.,Iivi Riivits-Arkonsuo Riivits-Arkonsuo I.

Journal of Retailing and Consumer Services 2020-11-01,
Customer experience and commitment in retailing: Does customer age matter?

Imran Khan Khan I.,Mobin Fatma Fatma M.,Amjad Shamim Shamim A.,Yatish Joshi Joshi Y.,Zillur Rahman Rahman Z.

International Journal of Hospitality Management 2020-08-01,
Gender, loyalty card membership, age, and critical incident recovery: Do they moderate experience-loyalty relationship?

Mobin Fatma Fatma M.,Andrea Perez Ruiz Ruiz A.P.,Imran Khan Khan I.,Zillur Rahman Rahman Z.

International Journal of Organizational Analysis 2020-04-22,
The effect of CSR engagement on eWOM on social media

Imran Khan Khan I.,Linda D. Hollebeek Hollebeek L.D.,Mobin Fatma Fatma M.,Jamid Ul Islam Islam J.U.,Zillur Rahman Rahman Z.

Journal of Services Marketing 2020-04-15,
Brand engagement and experience in online services

Mobin Fatma Fatma M.,Imran Khan Khan I.,Zillur Rahman Rahman Z.,Andrea Pérez Perez A.

Journal of Product and Brand Management 2020-01-01,
The sharing economy: the influence of perceived corporate social responsibility on brand commitment

Mobin Fatma Fatma M.,Imran Khan Khan I.

Total Quality Management and Business Excellence 2020-01-01,
An investigation of consumer evaluation of authenticity of their company's CSR engagement

Mobin Fatma Fatma M.,Imran Khan Khan I.,Zillur Rahman Rahman Z.

Social Responsibility Journal 2019-09-27,
Striving for legitimacy through CSR: an exploration of employees responses in controversial industry sector

Imran Khan Khan I.,Mobin Fatma Fatma M.

International Journal of Business Excellence 2019-01-01,
Connecting the dots between CSR and brand loyalty: The mediating role of brand experience and brand trust

Mobin Fatma Fatma M.

Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications 2018-01-01,
The impact of CSR on consumer responses in the hospitality industry: CSR and consumer responses

Mobin Fatma Fatma M.,Imran Khan Khan I.,Zillur Rahman Rahman Z.

Asia Pacific Journal of Marketing and Logistics 2018-01-01,
CSR and consumer behavioral responses: the role of customer-company identification

Imran Khan Khan I.,Mobin Fatma Fatma M.

Journal of Brand Management 2017-10-01,
Antecedents and outcomes of brand experience: An empirical study

Mobin Fatma Fatma M.,Zillur Rahman Rahman Z.

Service Science 2017-06-01,
An integrated framework to understand how consumer-perceived ethicality influences consumer hotel brand loyalty

Mobin Fatma Fatma M.

International Review on Public and Nonprofit Marketing 2016-10-01,
Measuring the influence of corporate social responsibility on consumer responses

Mobin Fatma Fatma M.,Zillur Rahman Rahman Z.

International Review on Public and Nonprofit Marketing 2016-10-01,
Consumer responses to CSR in Indian banking sector

Mobin Fatma Fatma M.,Imran Khan Khan I.,Zillur Rahman Rahman Z.

European Business Review 2016-08-08,
The effect of CSR on consumer behavioral responses after service failure and recovery

Imran Khan Khan I.,Zillur Rahman Rahman Z.,Mobin Fatma Fatma M.

Marketing Intelligence and Planning 2016-08-01,
The concept of online corporate brand experience: an empirical assessment

Mobin Fatma Fatma M.,Zillur Rahman Rahman Z.,Imran Khan Khan I.

Journal of Hospitality and Tourism Management 2016-06-01,
Measuring consumer perception of CSR in tourism industry: Scale development and validation

Mobin Fatma Fatma M.,Zillur Rahman Rahman Z.

Journal of Retailing and Consumer Services 2016-03-01,
The CSR's influence on customer responses in Indian banking sector

Mobin Fatma Fatma M.,Imran Khan Khan I.,Zillur Rahman Rahman Z.

Journal of Product and Brand Management 2016-01-01,
How does corporate association influence consumer brand loyalty? Mediating role of brand identification

Imran Khan Khan I.,Zillur Rahman Rahman Z.,Mobin Fatma Fatma M.

International Journal of Bank Marketing 2016-01-01,
The role of customer brand engagement and brand experience in online banking

Mobin Fatma Fatma M.,Zillur Rahman Rahman Z.,Imran Khan Khan I.

International Journal of Bank Marketing 2015-09-07,
Building company reputation and brand equity through CSR: the mediating role of trust

Mobin Fatma Fatma M.,Zillur Rahman Rahman Z.

Management Research Review 2015-02-16,
Consumer perspective on csr literature review and future research agenda

Mobin Fatma Fatma M.,Zillur Rahman Rahman Z.

Social Responsibility Journal 2014-09-30,
Building a corporate identity using corporate social responsibility: A website based study of Indian banks