PSU Faculty Profiles

Lecturer in Marketing

12/01/2000 - 11/30/2008 Universiti Utara Malaysia Sintok, Kedah ,Malaysia

Casual Instructor

09/01/2005 - 06/30/2007 The University of Western Australia Perth, Western Australia,Australia

Contract Lecturer

09/01/2007 - 07/31/2008 The University of Western Australia Crawley Perth Western Australia ,Australia

Senior Lecturer

12/28/2008 - 01/31/2011 Universiti Utara Malaysia Sintok, Kedah ,Malaysia

Assistant Professor

02/01/2011 - 06/30/2012 Jazan University Jazan,Saudi Arabia

Lecturer in Marketing

07/01/2012 - 06/30/2015 Universiti Brunei Darussalam Gadong,Brunei

Assistant Professor

07/01/2015 - 11/30/2018 Universiti Brunei Darussalam Gadong,Brunei

Senior Assistant Professor

12/24/2018 - 11/30/2022 Universiti Brunei Darussalam Gadong,Brunei

Associate Professor

12/01/2022 - 06/30/2024 Universiti Brunei Darussalam Gadong,Brunei

Adjunct Professor

11/06/2023 - 11/03/2026 Universiti Negeri Surabaya Surabaya,Indonesia

Associate Professor

12/01/2024 - 06/30/2024 Prince Sultan University Riyadh,Saudi Arabia

Adjunct Associate Professor

01/01/2025 - 12/31/2025 Universiti Brunei Darussalam Bandar Seri Begawan,Brunei

Mohammad Mominul Islam Islam M.M.,Mohamed Syazwan Ab Talib Ab Talib M.S.,Nazlida Muhamad Muhamad N.

Journal of Islamic Marketing 2025-04-25,
Halal certification of marketing mix focusing on cosmetics

Mohammad Mominul Islam Islam M.M.,Mohamed Syazwan Ab Talib Ab Talib M.S.,Nazlida Muhamad Muhamad N.

Journal of Islamic Marketing 2025-04-25,
Halal certification of marketing mix focusing on cosmetics

Vai Shiem Leong Leong V.S.,Zeny Sarabia-Panol Sarabia-Panol Z.,Nazlida Muhamad Muhamad N.

Asian Journal of Business Ethics 2024-06-01,
National philosophy and religion on corporate social responsibility/public relations initiatives: a case study of Islamic influence in Brunei business system

Mohammad Mominul Islam Islam M.M.,Mohamed Syazwan Ab Talib Ab Talib M.S.,Nazlida Muhamad Muhamad N.

Journal of Islamic Marketing 2024-01-04,
Developing theoretical lenses for upstream halal businesses

Hamza Azam Azam H.,Nazlida Muhamad Muhamad N.,Mohamad Syazwan Ab Talib Syazwan Ab Talib M.

Cogent Business and Management 2024-01-01,
A review of psychological resilience: paving the path for sustainable consumption

Mohammad Mominul Islam Islam M.M.,Mohamed Syazwan Ab Talib Ab Talib M.S.,Nazlida Muhamad Muhamad N.

Contributions to Management Science 2024-01-01,
Islamic Marketing and Circular Economy to Foster Sustainability of Product Life Cycle Enhancement

Shahidul Islam Islam S.,Nazlida Muhamad Muhamad N.,Vai Shiem Leong Leong V.S.,Wardah Hakimah Sumardi Sumardi W.H.

Journal of International Consumer Marketing 2024-01-01,
Co-creation Practices and Service Outcomes: A Transformative Health Service Framework

Shahidul Islam Islam S.,Nazlida Muhamad Muhamad N.,Md Rokonuzzaman Rokonuzzaman M.,Pramod Iyer Iyer P.,Vai Shiem Leong Leong V.S.

Journal of Consumer Behaviour 2024-01-01,
Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions

Zulfiqar Ali Jumani Jumani Z.A.,Nazlida Muhamad Muhamad N.

Journal of Islamic Marketing 2023-10-25,
Development and validation of key antecedents of religious brand attitude: a cross-cultural quantitative analysis using smart PLS

Shahidul Islam Islam S.,Nazlida Muhamad Muhamad N.,Vai Shiem Leong Leong V.S.

Journal of Islamic Marketing 2023-02-10,
Healthcare quality for Muslims: TCCM and TSR frameworks analyses

Vai Shiem Leong Leong V.S.,Diyana Maslina Hj Ahady Hj Ahady D.M.,Nazlida Muhamad Muhamad N.

International Journal of Quality and Service Sciences 2022-08-10,
Corporate image as an enabler of customer retention

Shahidul Islam Islam S.,Nazlida Muhamad Muhamad N.,Wardah Hakimah Sumardi Sumardi W.H.

International Review on Public and Nonprofit Marketing 2022-03-01,
Customer-perceived service wellbeing in a transformative framework: Research propositions in the area of health services

Nazlida Muhamad Muhamad N.,Shahidul Islam Islam S.,Vai Shiem Leong Leong V.S.

Asia Pacific Journal of Tourism Research 2022-01-01,
Social comparison orientation and religious commitment influence on outbound travel intentions

Fatima Saman Qaisar Qaisar F.S.,Nazlida Muhamad Muhamad N.

Asia Pacific Business Review 2021-01-01,
Internal marketing: a review and future research agenda

Shahidul Islam Islam S.,Nazlida Muhamad Muhamad N.

Benchmarking 2020-01-01,
Patient-centered communication: an extension of the HCAHPS survey

Muhammad Talha Salam Salam M.T.,Nazlida Muhamad Muhamad N.,Vai Shiem Leong Leong V.S.

International Journal of Advertising 2019-07-04,
Muslim millennials’ attitudes towards fashion advertising

Muhammad Talha Salam Salam M.T.,Nazlida Muhamad Muhamad N.,Vai Shiem Leong Leong V.S.

Journal of Islamic Marketing 2019-06-06,
Measuring religiosity among Muslim consumers: observations and recommendations

Nazlida Muhamad Muhamad N.,Munirah Khamarudin Khamarudin M.,Waida Irani Mohd Fauzi Fauzi W.I.M.

British Food Journal 2019-05-01,
The role of religious motivation in an international consumer boycott

Talha Salam Salam T.,Nazlida Muhamad Muhamad N.,Mazuri Abd Ghani Ghani M.A.

The Routledge Handbook of Halal Hospitality and Islamic Tourism 2019-01-01,
Exploring muslim millennials’ perception and value placed on the concept of ‘halal’ in their tourism preferences and behaviours

Nazlida Muhamad Muhamad N.,Vai Shiem Leong Leong V.S.,Masairol Masri Masri M.

The Routledge Handbook of Halal Hospitality and Islamic Tourism 2019-01-01,
Brunei halal tourism outlook

Normalisa Md Isa Md Isa N.,Haseeb Shabbir Shabbir H.,Nazlida Muhamad Muhamad N.,Shahrin Saad Saad S.,Norkhazzaina Salahuddin Salahuddin N.

International Journal of Economic Research 2017-01-01,
Young consumer response to message framing in recycling advertisements

Nazlida Muhamad Muhamad N.,Vai Shiem Leong Leong V.S.,Normalisa Md Isa Md Isa N.

Review of International Business and Strategy 2017-01-01,
Does the country of origin of a halal logo matter? The case of packaged food purchases

Nazlida Muhamad Muhamad N.,Vai Shiem Leong Leong V.S.,Dick Mizerski Mizerski D.

Journal of Islamic Marketing 2016-03-07,
Consumer knowledge and religious rulings on products: Young Muslim consumer’s perspective

Nazlida Muhamad Muhamad N.,Dick Mizerski Mizerski D.

Psychology and Marketing 2013-04-01,
The effects of following islam in decisions about taboo products

Nazlida Muhamad Muhamad N.

Handbook of Islamic Marketing 2011-01-01,
Fatwa rulings in Islam: a Malaysian perspective on their role in Muslim consumer behaviour

Nazlida Muhamad Muhamad N.,Dick Mizerski Mizerski D.

Journal of Islamic Marketing 2010-06-01,
The constructs mediating religions' influence on buyers and consumers

Nazlida Muhamad Hashim Hashim N.M.,Dick Mizerski Mizerski D.

Journal of Islamic Marketing 2010-03-01,
Exploring Muslim consumers' information sources for fatwa rulings on products and behaviors

Noor Hazarina Hashim Hashim N.H.,Jamie Murphy Murphy J.,Nazlida Muhamad Hashim Hashim N.M.

Journal of Computer-Mediated Communication 2007-01-01,
Islam and online imagery on malaysian tourist destination websites