Marketing is the sum total of all those process by which organizations discover and study the needs of the target customers and design, price, promote, and distribute goods, services, ideas and other market offerings that satisfy the identified needs.

Marketing is pervasive in today's society and its philosophy, principles, and techniques are applicable to every conceivable type of organizations. In the past, marketing career opportunities were limited mainly to manufacturing, retailing, wholesaling, consulting and advertising organizations. This is no longer the case as marketing is seen as indispensable to all types of organizations for their success.

The Marketing major prepares students to practice marketing in today’s highly dynamic and challenging environments. To accomplish this objective, the Marketing curriculum contains a wide range of courses together with a mix of business, management and useful general courses.