BUS102 PRINCIPLES OF MANAGEMENT
Credits: 3 (3,0,0) Prerequisite: BUS 101
The course analyzes the scope of the manager’s role and fundamental management principles from the supply chain management perspective. It further defines the role of management and discusses the major contributions to the evolution of management theory. It spells out managerial functions, skills, and theoretical approaches that can be used within the manager's unique environment, and demonstrates the process of setting objectives, planning, decision-making, and strategy formulation. The students can identify types of organizational structures and understand accepted theories of leadership and motivation. They will also realize the importance of having knowledge of global management for the domestic managers. In addition, they will have a thorough idea about the control function and processes.
AVM 201 INTRODUCTION TO AIR TRANSPORT INDUSTRY
Credits: 3 (3,0,0) Prerequisite: BUS 102
The course introduces the core concepts, characteristics and principles of
air transport business and aviation management. The structure of the air
transport industry and air transport practices are explained and analyzed.
Regional and worldwide trends in the industry trends are examined and the
ethical issues in business practices within the industry are discussed.
AVM 310 AVIATION LAWS AND POLICIES
AVM 320 AIRLINE OPERATIONS
AVM 330 AIRPORT OPERATIONS
AVM340 AIRLINE MANAGEMENT
Credits: 3 (3,0,0) Prerequisite: AVM 320
A study on aviation business by looking at key elements of airline industry such as organization, management, operation as well as diversification of their business units; understanding the airline’s revenue management, fluctuated demand and supply; as well as learning how airlines cooperate with their tourism related organizations, airline alliances, travel agencies, wholesalers and hotel industries amid the ever intense competition. Learn the airline’s strategy to improve their products and services for revenue maximization. Study introduction of Customer Relationship Management and Loyalty Marketing, applied by the airlines for their customer retention. Study the changing behavior of passengers, channel of distributions, marketing and sales planning. Understand other marketing issues such as air cargo services, low cost carrier, General Sales Agency for the airlines, electronic marketing, sales promotion and their communication to the public.
AVM 350 AIRPORT MANAGEMENT
AVM 370 AIR LOGISTICS AND CARGO
AVM 410 IT IN AIR TRANSPORT INDUSTRY
AVM 430 AVIATION SAFETY AND SECURITY
AVM 450 HR IN AVIATION MANAGEMENT
AVM 492 CO-OP [COOPERATIVE EDUCATION]