PSU Faculty Profiles

Assistant Professor

09/03/2018 - 01/31/2021 National Universitiy of Sciences and Technology Islamabad,Pakistan

Assistant Professor

02/01/2021 - 07/31/2023 Institute of Business Adminstration, Pakistan Karachi,Pakistan

Beenish Tariq Tariq B.,Thurasamy Ramayah Ramayah T.,Mark D. Griffiths Griffiths M.D.,Antonio Ariza-Montes Ariza-Montes A.,Heesup Han Han H.

European Research on Management and Business Economics 2024-09-01,
Understanding the moderating role of chronotypes for online mobile gaming in-app purchase intention

Muhammad Saleem Sumbal Sumbal M.S.,Awais Ahmed Ahmed A.,Adeel Tariq Tariq A.,Muhammad Mustafa Raziq Raziq M.M.,Beenish Tariq Tariq B.

Project Management Journal 2024-01-01,
Improvisation in Turbulent Environments: An Exploratory Case Study of a Rescue Projects Organization

Husam Ahmad Kokash Kokash H.A.,Syed Shah Alam Shah Alam S.,Saif Ahmed Ahmed S.,Amira Naqeeb Khattak Khattak A.N.,Beenish Tariq Tariq B.

Journal of Quality Assurance in Hospitality and Tourism 2024-01-01,
Using Virtual Reality in Tourism Destination Decision: A Young Saudi Tourists’ Perspective with Habit is a Mediator

Sadaf Taimoor Taimoor S.,Javaria Abbas Abbas J.,Beenish Tariq Tariq B.

Emerald Emerging Markets Case Studies 2023-01-01,
Sustaining the sisterhood: Soul Sisters Pakistan (SSP)

Waheed Ali Umrani Umrani W.A.,Beenish Tariq Tariq B.,Virginia Bodolica Bodolica V.,Asif Nawaz Nawaz A.,Munwar Hussain Pahi Pahi M.H.

Journal of General Management 2023-01-01,
Corporate entrepreneurship in banks: The role of technology self-efficacy and technology-based customer relationship management

Nisar Ahmed Channa Channa N.A.,Beenish Tariq Tariq B.,Altaf Hussain Samo Samo A.H.,Niaz Hussain Ghumro Ghumro N.H.,Naveed Akhtar Qureshi Qureshi N.A.

International Journal of Sports Marketing and Sponsorship 2022-04-05,
Predicting consumers' intentions to purchase eco-friendly athletic wear in a moderated model of individual green values and gender

Nisar Ahmed Channa Channa N.A.,Maqsood Hussain Bhutto Bhutto M.H.,Musaira Bhutto Bhutto M.,Niaz Ahmed Bhutto Bhutto N.A.,Beenish Tariq Tariq B.

European Business Review 2022-01-03,
Capturing customer’s store loyalty through relationship benefits: moderating effect of retail innovation

Maqsood Hussain Bhutto Bhutto M.H.,Beenish Tariq Tariq B.,Sarwar Azhar Azhar S.,Khalid Ahmed Ahmed K.,Faiz Muhammad Khuwaja Khuwaja F.M.,Heesup Han Han H.

European Business Review 2022-01-03,
Predicting consumer purchase intention toward hybrid vehicles: testing the moderating role of price sensitivity

Faheem Gul Gilal Gilal F.G.,Naeem Gul Gilal Gilal N.G.,Beenish Tariq Tariq B.,Rehman Gul Gilal Gilal R.G.,Rukhsana Gul Gilal Gilal R.G.,Zhenxing Gong Gong Z.,Nisar Ahmed Channa Channa N.A.

International Journal of Sports Marketing and Sponsorship 2021-04-07,
Intergenerational differences in fans' motivation to watch the T20 world cup: a generation cohort theory perspective

Waheed Ali Umrani Umrani W.A.,Rukhman Solangi Solangi R.,Virginia Bodolica Bodolica V.,Buxial Khan Khan B.,Beenish Tariq Tariq B.

Asian Case Research Journal 2021-03-01,
Sustaining Hazir Sabzi through study, work and family: A three-tier conflict

Ghazanfar A Abbasi Abbasi G.A.,Mahavithya Jagaveeran Jagaveeran M.,Yen-Nee Goh Goh Y.-N.,Beenish Tariq Tariq B.

Technology in Society 2021-02-01,
The impact of type of content use on smartphone addiction and academic performance: Physical activity as moderator

Heesup Han Han H.,Soyeun Lee Lee S.,Antonio Ariza-Montes Ariza-Montes A.,Amr Al-Ansi Al-Ansi A.,Beenish Tariq Tariq B.,Alejandro Vega-Muñoz Vega-Munoz A.,Su-hyun Park Park S.-H.

International Journal of Environmental Research and Public Health 2021-01-02,
Muslim travelers’ inconvenient tourism experience and self-rated mental health at a non-islamic country: Exploring gender and age differences

Beenish Tariq Tariq B.,Hamad Najam Najam H.,Heesup Han Han H.,Abdullah Mohammed Sadaa Sadaa A.M.,Ahmer A. Abbasi Abbasi A.A.,Nwakaji Christopher Christopher N.,Ghazanfar A. Abbasi Abbasi G.A.

Studies in Systems, Decision and Control 2021-01-01,
Examining mobile financial services in Pakistan: Rural and urban perspective with gender as a moderator

Soyeun Lee Lee S.,Heesup Han Han H.,Aleksandar Radic Radic A.,Beenish Tariq Tariq B.

Journal of Hospitality and Tourism Management 2020-12-01,
Corporate social responsibility (CSR) as a customer satisfaction and retention strategy in the chain restaurant sector

Beenish Tariq Tariq B.,Sadaf Taimoor Taimoor S.,Hammad Najam Najam H.,Rob Law Law R.,Waseem Hassan Hassan W.,Heesup Han Han H.

Sustainability (Switzerland) 2020-11-02,
Generating marketing outcomes through internet of things (Iot) technologies

Asif Nawaz Nawaz A.,Beenish Tariq Tariq B.,Sarfraz Ahmed Dakhan Dakhan S.A.,Antonio Ariza-Montes Ariza-Montes A.,Niaz Ahmed Bhutto Bhutto N.A.,Heesup Han Han H.

Sustainability (Switzerland) 2020-10-02,
Behaviors also trickle back: An assessment of customer dysfunctional behavior on employees and customers

Sikandar Hayat Khan Khan S.H.,Robina Manzoor Manzoor R.,Aasyia Hanif Baig Baig A.H.,Beenish Tariq Tariq B.,Nadia Ayub Ayub N.,Sana Sarwar Sarwar S.,Syed Mohsin Manzoor Manzoor S.M.,Nadeem Fazal Fazal N.,Ahmed Nadeem Nadeem A.,Mishal

Journal of the Pakistan Medical Association 2020-10-01,
Role of HbA1c in diagnosis of gestational diabetes mellitus

Beenish Tariq Tariq B.,Hammad Najam Najam H.,Nik Kamariah Nik Mat Mat N.K.N.,Thurasamy Ramayah Ramayah T.,Waseem Hassan Hassan W.

Pertanika Journal of Social Sciences and Humanities 2020-09-01,
Revisiting SERVQUAL as a formative construct using PLS-SEM two-stage approach in service quality research

Heesup Han Han H.,Amr Al-Ansi Al-Ansi A.,Bee-Lia Chua Chua B.-L.,Beenish Tariq Tariq B.,Aleksandar Radic Radic A.,Su-Hyun Park Park S.-H.

International Journal of Environmental Research and Public Health 2020-09-01,
The post-coronavirus world in the international tourism industry: Application of the theory of planned behavior to safer destination choices in the case of us outbound tourism

Mohsin Raza Raza M.,Salniza Salleh Salleh S.,Beenish Tariq Tariq B.,Raed Saud Altayyar Altayyar R.S.,Hasnizam Shaari Shaari H.

Management Science Letters 2020-01-01,
Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior

Beenish Tariq Tariq B.,Nik Kamariah Nik Mat Mat N.K.N.

Journal of Telecommunication, Electronic and Computer Engineering 2018-01-01,
Understanding the moderating role of government regulations in telecom sector of Pakistan

Beenish Tariq Tariq B.,Nik Kamariah Nik Mat Mat N.K.N.

AIP Conference Proceedings 2017-10-03,
Preliminary study for understanding the moderating role of government regulations in telecom sector of Pakistan